Implementation of Website Analytics
What is website analytics and why is it important you ask?
Well, simply stated, website analytics gives you the ability to understand in great detail who is visiting your business website and how they got there.
Utilization of a web analytics account is valuable for numerous reasons.
- the ability to see how many visitors are visiting your website on a daily, weekly and monthly basis
- the ability to understand how visitors got to your website and by what means that traffic was generated (direct traffic, Google organic searches, etc.)
- the ability to utilize the detailed information in your web analytics account to improve traffic over time through improved SEO
Above all else, a website analytics account is a great thing to have because it will provide you with all the visitor traffic information pertaining to your business website. That information is very powerful because it allows you to understand where you stand in terms of the web traffic you are generating and exactly how your website is generating that traffic. Thus, if and when you want to improve your website traffic, you will know what is working and what isn’t and how to improve through further search engine optimization (SEO) and, if you so decide, through use of pay-per-click (PPC) advertising.
Interested in opening a web analytics account for your business website or have additional questions? Call today! We’ll be glad to answer your questions.