Several Interconnected Factors Contribute Towards Developing A Successful Website
Plan Strategically. How does your website fit into your overall business marketing plan? A small amount of front-end planning can save you a lot of money and frustration down the road. Is the website the best way to market your product or part of a multi-tiered approach? Are you willing to learn what you need to know to succeed online? Finding competent people to help you create your website takes time and energy.
Search Engine Optimization. How will your website attract visitors? If you anticipate receiving the majority of your web traffic from search engines, you’ll need our professionals to do background web research, content writing, and link development as part of your plan.
Website Usability. Don’t be tempted by Flash and fancy drop-down menus that don’t work on all browsers–expensive design is not always good design. Great web design is attractive, professional…but also appropriate to the audience, and above all easy to use for your customers. If your customers can’t find their way around your site, they will leave. Any inefficiencies will detract from their experience and count against you – avoid time wasters like slow-loading pages, useless “splash screens”, and complicated page hierarchies that force a user to clicks too much to get to what they want.
Critical Basic Components of Your Website. Your website design must contain: 1) all the basic information potential clients need to make a decision or contact you , 2) an easy and quick way for them to purchase and/or contact you , 3) a phone number, email and contact for potential clients to reach you, and 4) information about your company in order to establish trust.
Fresh and Relevant Content. Make sure you have an easy way to update your website if and when necessary. If you don’t keep your website up to date it will use its usefulness and ultimately you will be reluctant to direct potential clients to it.
Available E-Commerce Options. There are several merchant account providers, payment processing gateways and shopping carts out there, but they all have different pros and cons. If any part of your website business is dependent on e-commerce solutions, be sure to research them thoroughly and to ask questions to ensure you understand the differences between each of the providers.
Build Trust. Visitors to your website may know nothing about your company except for what you say on your website. So, in short, make it effective and build trust through your web design. Trust can be created through several means including testimonials, descriptions of your company’s history, refund policies, and the quality of your website.