The Important of Search Engine Optimization (SEO)
SEO or Search Engine Optimization serves to make the substantive content of your web pages more relevant, attractive, and accessible by search engines such as Google, Yahoo!, Bing, AOL and their web crawling and indexing software. So, why would any of this be of importance for your website design and development? Plain and simple, you can have the most beautiful website in the world, but it will not be effective if people searching the web are unable to find your website amongst the competition.
Sure, your current customers and persons already acquainted with your business will likely find your website without any difficulty. But what about everyone else, including the potential new customers you want to attract?
In simple terms, the process of Search Engine Optimization is that by which each page on your website is optimized in terms of page titles and search keyword assignment so that your website is ranked as high as possible for the search engine “keywords or phrases” that are applicable to your business. Are you a wedding planner in Chicago? If so, your website developers must “optimize your website” so that when people search on Google, Yahoo!, etc. your website is appropriately recognized and categorized by the search engine results.
Yes, search engines are great and simple to use and the “type-and-click” scenario described above does happen more often than not as customers search for businesses online. More often than not, however, your website will not appear in these search results without front-end search optimization work.